Teen retailer Hot Topic Inc said it has sold out some of its merchandise for "The Hunger Games" even before the highly anticipated, post-apocalyptic film opens in theaters on Friday.
The movie, based on the book by author Suzanne Collins, is about children forced into a fight to the death and is touted to be one of the year's biggest hits.
Companies like eBay Inc and Toys R Us Inc are also selling related merchandise but Hot Topic, which makes most of its money from such licenses, has the broadest assortment including T-shirts, wallets, bags, jewelry, watches and even nail polish.
Shares of Hot Topic have risen over 50 percent so far this year, though retail experts warned investors not to bank on a sustainable boost from "The Hunger Games," pointing to the company's experience in licensing another teen blockbuster, the "Twilight" series.
California-based Hot Topic, known for its band and movie merchandise, got an unprecedented boost in 2009 from selling "Twilight" merchandise, making it one of the best performers in the teen retail segment. The stock more than doubled in the six months from November to April that year.
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